Subway Restaurant Service Marketing

Table of Contents Theory Problem Limitations Empirical study Analysis References Footnotes Theory Service marketing substantially differs from goods marketing because the former entails involvement of the consumer in the production process. In other words, the processes utilised in service marketing are less mysterious to the consumer since he can view or contribute to them.Advertising We will write a custom term paper sample on Subway Restaurant Service Marketing specifically for you for only $16.05 $11/page Learn More The reverse is true for goods marketing because it only starts after the production process has been completed. This means that interaction is a key element in service marketing. Furthermore, the consumption process also makes service marketing distinct from conventional goods marketing because this process takes place in the presence of the producer or service provider. Consequently, the producer has immense opportunities for value a ddition either during the production phase or the consumption phase. In this regard, Gummesson (1979) argued that it is essential for service producers to move away from focusing on the aspect of exchange and instead dwell on interacting with their clientele. In goods marketing, a lot of emphasis is given to the exchange process; here plenty of innovations have been designed in order to hasten or improve this exchange of goods and money. However, such a perspective is inapplicable within the service marketing industry. Furthermore, effective service marketing can only occur once companies make the shift from viewing marketing as a distinct enterprise function to an integral part of all organisational processes. Therefore, integration is an essential aspect of service marketing. All in all, service marketing can be effectively done once the concerned organisation manages those interactions and production processes well. Fisk et al (1993) adds that when marketing services, the affecte d parties must recall that four main characteristics need to be put in mind when doing so: perishability, inseparability, heterogeneity as well as intangibility. These are all concepts that should be altered so as to make the service a worthwhile experience. Because of the exclusivity of services, then certain marketing concepts need to be used as the foundation for marketing. The moment of truth theory suggested By Normann (1983) implies that service marketers usually do it part time rather than full time. Concerned parties must be highly motivated to interact with the consumer and should not view this aspect as nothing more than procedure. Furthermore, the service marketer must be trained or have knowledge in carrying out these interactions. He must also be equipped with the skills needed to do so. Service quality perceptions are a critical aspect of the service marketing process. In other words, the quality of services provided and the experiences that consumers get of that quali ty is truly what matters in these provisions. A marketer must fully understand what is constituted in these processes.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the models that can be useful in this area of the SERVQUAL model that was established by Parasuraman et al (1988). This model identified five major areas that can be utilised to assess the quality of services offered by a certain individual. The first consists of tangibles; although services do not normally focus on goods, they do require certain resources in order to make those provisions effective. In the restaurant business for example, firms do need food and housing premises as essential components in this industry and they do offer unique avenues for value addition. For instance, the issue of decor as well as the quality of food presented are crucial parts of tangibles. Secondly, one can look at employee behav iour. Perhaps one of the most crucial aspects of service marketing is employee interactions with consumers. Most buyers will only interact with this category of people and their perceptions of what an organisation stands for will be defined by this category of people so utmost attention should be given to them. Reliability is the third aspect used in assessment of service quality. This is normally understood as the degree to which a service provider will be able to provide the same consistent results over time. Fourth is responsiveness; this means the pace at which a provider meets the needs of the client. It is a crucial aspect of service provision and hence marketing because clients often compare different enterprises based on this concept. Lastly, the latter model covers the issue of empathy which refers to the ability to put oneself in the client’s shoes and hence deal with any challenges that come along the way. In this case, the research is mostly focusing on a fast foo d restaurant called Subway. The restaurant business in Sweden is quite competitive and for players to stay ahead then they need to leverage on high service quality as projected in marketing. If they do this well then those efforts will immediately translate to increased customer satisfaction, greater sales and hence greater profitability. However, poor service marketing in the restaurant industry may actually result in poor perception that can then be used to persuade others against the use of a certain restaurant and this could destroy business for them. Many fast food restaurants may focus on traditional marketing channels to attract new consumers but it is the use of service centred marketing approaches that increases customer loyalty and hence causes persons to keep coming back to the same restaurant over and over again.Advertising We will write a custom term paper sample on Subway Restaurant Service Marketing specifically for you for only $16.05 $11/page Learn More Customer retention have always been essential in ensuring continued profitable and it would be a plus if Subway operated under such a principle. Furthermore, studies show that reaching new consumers is always more resource intensive than retention of old ones so the former should be given utmost precedence. Problem Fast food restaurants would like to improve their positions in the Swedish market because this industry is quite competitive. However, these firms may not always be sure about the components of their service provisions that can lead to these strong positions. Because consumer preferences keep changing, it is essential to assess what those customer expectations of quality are and whether fast food restaurants comply. In this regard, the research will be solving the problem of minimal information being available to service providers concerning quality because these expectations are never stagnant and what was acceptable in the past can no longer be so curr ently. The other problem facing the fast food industry is the issue of specialisation. Because of the franchise nature of most of these businesses, it is often difficult for firms to establish a unique selling point that will cause them to stand out among the rest of their competitors within the industry. To this end, companies must know what makes other competitors stand out and hence be in a position to offer something unique to the fast food consumer. This research will therefore attempt to demystify some of the sources of specialisation in the industry hence putting various companies at a unique position to take advantage of the loopholes that exist. Alternatively, this information could cause certain businesses to realise that they have been left behind in the innovation timeline and they need to improve by incorporating those emerging trends in the fast food industry. Fast food restaurants are often assessed through a series of lenses by the people that matter the most to them i.e. the consumers. It is however difficult to know how a particular restaurant is performing in comparison to others in the industry. This research will attempt to solve the latter problem by looking at a specific restaurant i.e. Subway and through the method of observation; it will give a report on the performance of this Franchise relative to that of other fast food franchises in the country. This could possibly encourage the firm to improve its performance or cause other competitors to learn from the strengths and weaknesses of the latter enterprise.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Limitations There will be several limitations to this kind of study because it will utilise participant observation. First of all, because the report will give a finding on just one restaurant experience with Subway, t might not be fair to generalise those findings to the entire franchise. Because franchises are owned by different businessmen and women then chances are that each one will be run in a different way. This report may simply be applicable to the specific outlet being looked at and nothing more. Most observations are highly dependent on the attitude and opinion of the researcher[1]. In this case, the ideas held by the group concerning Subway are likely to affect the findings because one is likely to look at those things that seem to be related to their previous perceptions. In this regard, there may be more of opinions and attitudes in the report rather than objective facts that can be relied on by the owners of the franchise. It should be noted that there are various Sub way restaurants around the country and the world so selection of the ultimate sample space would be a great way of ensuring that the findings are correct. However, because this report is simply based on one experience, one can do it anywhere. It also implies that if one selects a very busy Subway restaurant compared to a less congested one then there would be immense differences in the findings. The method of observations is often applied in scenarios where the topic under consideration is a sensitive matter[2]. To this end, if one wants to look at the issue of race or income brackets then this kind of study would have been appropriate. However, when the topic is not sensitive, then soliciting responses from other parties other than the researcher would yield better results. In this case, service quality in a restaurant is under consideration and this may not necessarily be classified as a sensitive issue. However, because the report needs to simply be about an experience then the l atter method will be applied. Observations can limit a study because not every relevant aspect can be seen clearly. For example the sources of food served to clients at Subway would be an important parameter but they cannot be observed by the client. Furthermore, one cannot observe some attitudinal issues. For example, employee attitudes cannot be observed; they can only be inferred from certain behaviour so those intangible aspects of research may not necessarily be handled well in this kind of study. Time is always an essential component of observation research. A good study must establish reliability by continually observing the issue under analysis so as to ascertain that the same thing goes on all the time. If only one observation is made then chances are that one may have recorded an extraordinary event rather than an ordinary one. Just because a waiter makes the mistake of handling a client badly on one day does not imply that the same individual will do that all the time or that other employees in the premises also do the same. This study is more of a descriptive research. Although certain parameters have been curved out earlier on in the paper, it is still difficult to ascertain what aspect of behaviour from either the employees or the consumers will have contributed to some of the issues that need to be analysed. It is difficult to replicate this kind of study in the future because all the groups under study are unique in their own way and they all make for interesting reports after the study. This is an unconventional method of research and it may not always yield all the issues that are being looked for by the concerned parties. Any good research should be easily duplicable but because this report simply involves a onetime experience at Subway then chances are that there could be difficulties in ascertaining whether these respective issues are related to the overall experiences at Subway. Ethically speaking, there could be a problem with the issue of unobstructive research. Because the researcher will appear as a regular customer, the concerned franchise might raise some objections about this invasion of their privacy[3]. Whenever a certain group is being involved in a research it is always a good idea to get consent from them. However, informed consent causes the subjects to alter their behaviour since they are aware of an external observation. This eventually leads to inaccurate findings of the said restaurant. It is for this reason that such an unconventional method of collecting information was used i.e. unobstructive observational research. Empirical study The empirical study will utilise observation as a method of collecting data from Subway restaurant. This kind of study is not structural in nature. Consequently, no hypothesis was formulated prior to conduction of the research. Instead, the subjects in the Subway restaurant shall be observed and recording made. Thereafter, these observations will be placed in context b y making assertions about them after. The main issue to remember is that certain levels of disguise can be tolerated in participant observation. In this case, the researcher will be appearing as a customer but he is really doing something more. In the fast food restaurant setting, the repercussions for carrying out such a study would not be as enormous as lying to members of a cult that one actually professed to their faith and their beliefs. Report: After visiting a Subway restaurant, there were several things that could we managed to observe as a group. First of all, we looked at the external appearance of the restaurant chain and found that there were plenty of things to be appreciated. We liked the look of the restaurant both inside and outside. It was particular interesting that one could choose to sit either on the outside or the inside of the restaurant. Alternatively, customers were at liberty to carry take away and this all contributed to the number of options available to the customer. The restaurant has an interesting green colour scheme that made the place quite interesting. We were also impressed by the fact that the restaurant is open seven days a week so that clients can walk in at the time of their convenience. This restaurant chain was open when some private ones besides it were closed. That kind of flexibility means that one may choose to have their meal on or off work. It is possible to establish a routine with the organisation because of this aspect and one may not necessarily have to result to the use of certain unconventional cooking avenues at home so that one can make up for their inconvenience. We also found that frying was not as prevalent as it was in other fast food restaurants[4]. Theirs was a focus of the healthier alternatives. In fact, because the company was not doing a lot of this frying, it was possible to order for a meal and wait for it to be prepared as one was watching. This was also crucial in ensuring that a meal was cu stom made to our requirements. We were all able to instruct the concerned attendants about what we expected for our sand witches. There were a couple of ingredients to choose from; some of use wanted lettuces, pickles and pepper in our meal while others wanted other additives like mayonnaise and tomato sauce. We were able to tell the restaurant attendant exactly what worked for us and this definitely contributed to our satisfaction. In terms of the actual taste of the food; two of us were impressed by the food but one of us complained about it. He felt that the amount of meat that had been placed in it was really too small; in fact the sandwich was supposed to rich in ham but most of it was actually filling. He asserted that it was really difficult for him to even feel the overall effect of the sand witch given the fact that his estimations were unmet. On the other hand, other two members of the group were quite happy with our meals. We thought that it was quite tasty. In fact, that was one of the fears that we had about Subway; we had assumed that since this organisation is not for its healthy treats then we should not focus too much on taste[5]. Most healthy choices have often been categorised as tasteless so when one can secure a meal that is rich in nutrition but still appeals to the taste buds then this would be a great way of adding value. We also found that their customer service was average. We entered the restaurant at a time when it was quite busy so most of the attendants could not give us too much attention. However, that was the very reason why we had gone into that restaurant in the first place; we wanted to fast service. If the cashiers and the waiters took their time to talk to everyone then the service would be quite slow. One of us made the observation that the place was quite hygienic. However, we quickly noted that although gloves were often changed after completion of each order, it was not always true for each meal. In our case, one of us e wanted beef and another wanted chicken meat in his sandwich and another was vegetarian. Instead of changing gloves after completing the sand witches with meat, the concerned attendant simply continued to place all the ingredients from the meat into the vegetarian sand witch and this contributed towards his disgruntlement with the service. None of us found any serious health or hygiene issue in the restaurant though. We therefore thought that the employees must be well trained on doing this. Most of the greens and fillings were properly covered in order to avoid contamination. Nothing on our plates appeared to have gone bad so we were definitely in for a real treat. There were a series of items on the menu but the emphasis on healthy foods restricted the food choices. We soon realised that if one was not a fun of sand witches then Subway should not be the fast food restaurant of choice. We would have wanted many other thins from the restaurant chain but found that their continual e mphasis on nutrition disallowed them from ever taking those risks. In terms of the prices, we realised that they were all quite standard. Nonetheless, one of the group members who had been unhappy about the amount of meat in his sand witch affirmed that he could get a bigger sand witch dose at a cheaper price from a competing food establishment. This meant that most of the assertions made by the latter individual concerning the meal were actually related to his unhappiness with the price and the quality of the food. We all knew that healthy options often must be accompanied by an additional sum but we were surprised to learn that such was not always the case with Subway which did not necessarily have extreme prices. We also found the experience worthwhile in terms of the cards because the franchise has a Subway card. One of the group members had acquired this card and it had allowed him to get rewards for buying at Subway and he was telling us how we need to get it as well. We thoug ht that the card was a very clever way of dealing with orders and payments at the chain and that many other franchises need to do the same. The method of preparing the meal was also quite okay to use. We did not have a problem with the level of bread toasting that the firm had employed. Furthermore, we liked the degree of temperature that the food had reached and everything was as expected. In other words, the sauces and breads tasted as they should and so did all the fillings that were used in the sand witches. The only problem that we found was in the quantity of the ingredients. One of the group members felt that the sandwich was much lighter than he had expected. He told the attendant about this aspect and received a very welcoming response. The employee patiently explained that this was the standard weight of the sand witch but there were other options that would allow for a greater weight. We felt that this was an effective way of responding to the objection because the employ ee could not just change their standard offerings upon request. He had to depend upon orders from his manager but since this could not be done immediately then he made do with what was available. It should be noted that we had also given out objections about the kind of issues that were not happy about the employee who had handled the veggie sandwich together sing the same gloves that were used to make the non vegetarian meal. She quickly apologised for that mistake and told us that the same would not happen again. However, the mistake had already been done. Analysis As stated earlier in the theory review, services often entail co creations with the consumer. Clients in Subway can contribute towards a better service outcome by stating what they want and also by witnessing what is being done. Firms need to take advantage of this aspect by adding value to the creation process[6]. Subway has clearly realised the power of this component by listening to consumer’s input during mea l making. One can customise one’s requirements by choosing among the various toppings and meats available in the restaurant prior to compilation of the sand witch. One may also instruct an employee on the amount of that that the meal should be subjected or any other issue that can affect the outcome of the food. This implies that the company does take seriously this aspect of service marketing. They no longer focus on simply securing a transaction but often work on other aspects that are synonymous to services. As stated earlier, the consumption process is also another crucial part of co-production. Companies need to look for ways of heightening the consumption of their service in the fast food restaurant business especially because they can witness this occurrence first hand and may therefore be in a position to judge whether the method is actually working for them or not[7]. This is another opportunity for value additional in service marketing. Subway has utilised this oppo rtunity well by providing adequate space for consumption of their food in the restaurant. As stated earlier, we were happy with the overall decor and look of the restaurant. It enabled us to relax and enjoy ourselves as we settled down to eat our meal. The fact that there was even an outdoor environment contributed to this perception because we could look at other things in the process. The company therefore marketed their products to us through this interaction with us upon making our purchase. That made up satisfied with its offerings and it is likely that we will go back to Subway some other time. Integration of all organisational functions is always an important part of service marketing because marketing ceases to be just one of the many processes utilised to make profits. Subway seems to have recognised this aspect very well. They are currently marketing their service at the onset; during acquisition of the raw materials. They have curved a niche for themselves in the healthy foods section and have shown that fast food restaurants need not be regarded as unhealthy eating options. Such an aspect automatically makes the company stand out from its competitors and markets it. Functions such as human resources seemed to have been integrated in the marketing process as well. The company appears to have done a good selection of employees during recruitment and has also trained them well when it comes to handling customer complaints. We were content with the responses we got about the lighter than usual sand witch as well as the handling of the vegetable sand witch with the meat sandwich. Even though we could not get what we wanted exactly, the employees had done a good job given the constraints on time and resources. This testifies to the fact that the firm had actually integrated its human resource function with its marketing function. It understood that customer retention is the key to their growth and therefore ensured that existent consumers were happy with their offerings. They were also aware that one unhappy client would spread the word around and spoil it for them. as explained in the moment of truth theory, employees need to have the right skills in order to be involved in service marketing. It appears as though Subway employees have received this kind of training since the ones that interacted with us did so professionally. In the SERVQUAL model, service quality is assessed through five major parameters. These parameters are important because they will reflect positively upon the concerned consumers’ perceptions[8]. This will market the commodities to them and cause them to come back. It will also establish a reputation for the company as well. In terms of tangibles, Subway has worked well on its decor but needs to improve on the quantity of doo served. A diversification of the menu will also contribute to better service quality. Employee behaviour is quite on point as they have reasonable customer service given the time constraints. We were not in a position to assess reliability because we did not go back there. On the other hand, empathy was prevalent as the employees dealt with our issues as they should have. Lastly, we found that the company’s pace was quite good so they were responsive enough. So their responsiveness was quite okay. This was especially seen after we stated our complaints concerning the use of the same gloves. We liked the apology and felt that most of the weaknesses we found at the restaurant were forgivable. We did have a difference of opinion concerning the quantity of food but that matter was only raised by one of us. All in all, it can be said that service marketing at this franchise is implemented well. References Duck, S. Montgomery, B. (1991). Studying interpersonal interaction. NY: Guilford Bernard, R. (1994). Researching methods in anthropology. California: AltaMira Smith, Andrew. (2006). Encyclopaedia of junk food. London: Greenwood publishing Gallm Borg (199 6). Educational research. NY: Longman Schlosser, Eric (2005). Fast food nation. NY: Harper Collins Edvardsson, Bo., Enquist, Bo Johnston, Robert. (2005). Co creating customer value through hyper reality in the pre-purchase service experience. Service research journal, 8(2), 149-161 Hong, Qin. (2008). Determinants of customer perceived service quality in fast food restaurants. Quality Management journal 15(2), 152 Tsai, Ming, Shih, Kuang Chen, Jason. (2007). A comparison of the service quality of fast food chain franchises. Services and standards journal, 3(2), 222-238 Gummesson, E. (1979). The marketing of professional services. European marketing journal, 13(5), 308 Fisk, R., Brown, S. Bitner, M. (1993). Tracking evolution of service marketing. Retailing journal 69(3), 61-103 Normann, R. (1983). Service management. NY: Wiley Parasuraman, A., Berry, L. Zeithaml, V. (1988). SERVQUAL. A multi item scale for measuring consumer perceptions of service quality. Retailing journal , 64( 1), 12-40 Footnotes Duck, S. Montgomery, B. (1991). Studying interpersonal interaction. NY: Guilford Bernard, R. (1994). Researching methods in anthropology. California: AltaMira Gall, Borg (1996). Educational research. NY: Longman Smith, Andrew. (2006). Encyclopaedia of junk food. London: Greenwood publishing Schlosser, Eric (2005). Fast food nation. NY: Harper Collins Edvardsson, Bo., Enquist, Bo Johnston, Robert. (2005). Co creating customer value through hyper reality in the pre-purchase service experience. Service research journal, 8(2), 149-161 Hong, Qin. (2008). Determinants of customer perceived service quality in fast food restaurants. Quality Management journal 15(2), 152 Tsai, Ming, Shih, Kuang Chen, Jason. (2007). A comparison of the service quality of fast food chain franchises. Services and standards journal, 3(2), 222-238 This term paper on Subway Restaurant Service Marketing was written and submitted by user Jaylyn Sheppard to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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buy custom India's Economic Growth essay As a result of recording economic growth for half a decade India needs to unlock its vast potential to become a soft power. They are termed as emerging power and to realize this India needs to tap into the ancient culture, expanding economy and vibrant democratic values, spirituality, diversity and widespread Diaspora which are Indias core attributes that attract the world to them. The important aspects are the world class education, the Information Technology Industry and its philanthropic efforts such as those in Afghanistan. India can utilize its weakness and turn them into their greatest assets by shaping a new vision for the world which will be dependant on their success (Singh, 2009). We are soon going to see the total decline of America as a result of insisting on hard power and rise of a democratic multilateral relationship between countries on the basis of Soft power. This is on the basis of the fact that countries with greatest soft power find that citizens of other nations admire and share in the values and institutions (Kurlantzick, 2005).Soft power is great, but its not always enough; more of a compliment to Hard Power than an alternative. This is so because soft power does not offer solutions to all problems. There are situations where soft power is applied but it cannot be put to use in other volatile circumstances. In the future, political relations may become more powerful through Soft Power because the U.S. has lost influence due to too much hard power and influence because it has relied more on the military strength and unilateral actions. This resulted to alienation of a majority of world opinion, case in study military intervention in Iraq. This was a break of democracy and was not welcomed by many. This led to loss of popularity of America. Thus soft power has taken shape to control most of the countries approach to influence (Korski, 2010). Around the globe we can cite evidences of soft power taking cause and influencing decisions. A study in Americas politics show the rating of their president high but the country is very unpopular. China is known to offer developing countries lucratiive trade and energy deals as well as large scale infrastructure investments with no demands in return. But it has offered millions to spread the Confucian ideas. This is teaching of Chinese language and it takes place in many universities. The concept of Soft power has been taken globally by many people differently and some embrace it without knowledge that it is soft power for example the popularity of coca cola products. These are examples and evidences that soft power is a global requirement in the emerging generation and practices of the 21st century. Soft Power can be under estimated but it surely will have more influence than hard power. Hard Power has gradually lost popularity and many world countries need to analyze the aspect of winning support through attraction and the stories they tell using their history, culture and music other than the money offered in Aid and military power the country yields. This has no significant benefit to the people than aspects of culture, food, fashion and entertainment which are the day to day interactions of communities and countries. Buy custom India's Economic Growth essay

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A power amplifier Introduction: A power amplifier is an electronic device that changes the magnitude of a signal. It is usually used to transfer high power to a low output load such as speakers where there load is about 8 ohms [1]. The relationship between the output and input is called the transfer function. An important aspect of the amplifier is the gain. The gain is the ratio between input and output whether this input is current, voltage or power. Therefore, the gain does not have a unit. The quality of the amplifier is determined by many aspects, which are gain, bandwidth, efficiency, linearity, noise and others. As one of these characteristics increase the others may decrease. Therefore, the amplifier will be designed to meet the required specifications determined by the application for which it will be used for. The various designs of the amplifiers are classified into many types which include A,B,C,D and some other types derived by combining the basic ones such as class AB which is obtained from class A and class B pertaining to their efficiency and linearity [1]. Ideally, power amplifiers are supposed to deliver 100% of the power to the load. However, as some of the power dissipates in the components of the amplifier, hence we do not have ideal power amplifiers. It is found that the linearity has an inverse relationship to the efficiency of the amplifier. The classes A, B and C power amplifiers are considered inefficient but linear whereas the other types are considered efficient but more complex than the basic types. Class A power amplifiers are least efficient than the others. The efficiency of class B is much higher than class A, however, class C has the highest efficiency level compared to class A and B [2]. The scope of this paper is to discuss class B power amplifier in details. Class B power amplifier: This class of amplifier was developed in order to improve class A power amplifiers, which have low efficiency rating. [1-3] shows and explains the internal desig n, the efficiency, the advantages and disadvantages, and the applications of class B power amplifiers. Internal circuit and operation: To get a sufficiently good amplification of the input waveform in the output, a push-pull class B power amplifier configuration must be used. This configuration is based on two transistors. The term push-pull comes from the fact that two transistors in a class B amplifier conduct in alternating half-cycles of the input [1]. Moreover, there are two types of push-pull configurations, one with transformers and one without transformers [2]. A balanced centre tapped input transformer is used to split the incoming waveform signal into two equal cycles that are 180 degrees out of phase with each other. Another center-tapped output transformer is used to recombine the signals. If the transformer is ideal we can get two collector currents that flow in opposite directions, hence no magnetization of the transformer core takes place which in turn minimizes the d istortion in between the two signals. Both transistors used are of NPN transistor type where their emitter terminals are connected together [2].

Concepts of Caring Essay Example | Topics and Well Written Essays - 1750 words

Concepts of Caring - Essay Example The staff must look at the use of their body language as well. According to (Justice, 2006) the staff must watch how they use body language and more importantly the way the voice is used. â€Å"These are known as linguistic, non-linguistic and paralinguistic communication skills. The staff must watch their tone, pitch, and loudness. The staff must also watch their body posture, proximity and facial expressions. All of these features are very necessary to make sure that the staff comprehends what is going on in the case.† The staff must show that you know what you are doing right from the start or you will not make any progress with the patient. In your immediate observation of the patient the staff will notice that she is highly anxious. The other subjective signs could be that she could be holding the abdominal area. Emma could also be crying or yelling out. The staff has to build a rapport and gain trust with the patient in order to gain the basic information you need to gai n a diagnosis. The staff will need to feel confident in their decisions, for example if you would decide to call her parents about her location and her problem. The staff will have to decide about the issue of confidentiality and informed consent. Remember In the medical profession or any profession ‘Do No Harm’. Emma will need to be handled with care body, mind and soul. She needs to be told what to do to bring understanding of her physical and emotional health even if she doesn’t want to hear it. Psychological Theories In working with Emma the staff can use Maslow’s Hierarchy of Needs and go through the steps of the hierarchy for Emma’s case and it could look like this: 1. Physiological needs- To be able to address her complaints of abdominal pain and the health of her baby. 2. Safety needs- To keep her and her baby safe from hurting her due to her anxious feelings. 3. Belongingness and Love needs- She has a friend, but is not sure on who she want s to trust with what is happening to her. 4. Esteem needs- She may feel bad about herself for becoming pregnant, running away from home and what is happening to her at this moment. 5. Self-Actualization- The nurses can try to teach and tell her that it is not her fault that her parents separated, if that has happened. The nurse can also try to teach her that running away is not the answer to any problem. The nurse must try to talk to her about the abdominal pain she is feeling could mean. When she starts to calm down she will realize that it is just not her but her baby who needs her to care for herself. (Myers, 2004) In trying to help Emma the nurses will need to show empathy to her and maybe they can share with her some of what they may have gone through as a teenager. The staff can share some of the good and the bad choices that they may have made. The staff nurses may get Emma to talk about herself just enough to make her comfortable, so you can begin your assessment for example , about her family history. Let her know that she counts in this life and her baby’s life. This idea follows the Humanistic theory set by Maslow and Rogers. When continuing your physical assessment of Emma you can begin to notice things like how she communicates whether verbally or nonverbally. When she first entered the hospital she is very

Write a 500 word Market Research Brief from behalf of a company of Essay

Write a 500 word Market Research Brief from behalf of a company of your choice. The brief can be developed on any kind of problem the company has or may have - Essay Example He is known to push people to accomplish goals and objectives more than they thought they could achieve. He also stretched the possibilities of hardware and software design that yielded revolutionary products of which we enjoy today that often drove his people nuts(time). He was known to become rude, [slave driver at times], unreasonable, fickle, arrogant and even took credit for other’s ideas. But despite these seeming weaknesses, Job’s leadership have undeniably drove the company from near bankruptcy to become one of the most envied companies in the world. This management style of Steve Jobs however is no longer emphasized in the present leadership of Apple. Being such, Apple is bound to have problems without a leadership that is driven to innovate because such leadership and organizational discipline that was instilled by Steve Jobs was the main factor that drove the company to excellence that produced radical innovation. Its new CEO Tim Cook did not have the same drive towards excellence nor have the genius of Jobs to think of revolutionary products that would shake the industry. And due to this shortcoming, he is more predisposed towards what he calls as â€Å"incrementalism† which is essentially just to make things better what Steve Jobs already did. And this new leadership is dangerous to the company because it is one of the management traps that lead a company into a downfall. This is the management leadership trap that Robert Schaeffer articulated in the article â€Å"Mistakes Leaders Keep Making† of failing to pu sh for significant improvement for fear that people are already overwhelmed (2010). As a result, Apple is no longer growing and its former competitive edge of being radically innovative is no longer there. In an industry where change happens at a dizzying pace and products become obsolete overnight, doing the same thing even better is problematic because it

Using Photographs from the web Essay Example for Free

Using Photographs from the web Essay The benefit of having so many visuals today is unbelievable. Since we have so visuals today it makes it easier to communicate with people. We are able to communicate with people without using any words, just using visuals. The new technology and resources like face book, YouTube, and motion pictures. With this type of technology it makes it easier to communicate without using words. It also expands your communication because now you’re able to communicate with people that normally wouldn’t be able to communicate. Having ccess to so many visuals you can further your education. Their also challenges you will have to face having so many visuals at your dispense. Copyrights come in effect; you can’t just use any photo for your benefit without having copyrights permission. Copyrights are their help the artist so you will get credited. Using visual sometimes can lead to miscommunication if the message is not interpreted right. Sometimes the visuals might mislead you if you don’t comprehend the message. These challenges with visuals could hurt you at the same it also can help you achieve goals. Now on the legal side of copyrights, just because you don’t see the copyright symbol doesn’t mean it’s not protected by copyrights because it is. You need permission if you want to e-mail published research, put a report online post a news story and photocopies for articles for meetings. The only thing that is not protected by copyrights is ideas, facts and data. There is also an act called fair use where you can use commentary, parody, news reporting, scholarly research, and education. The content used for educational purposes falls under the copyright doctrine of fair use. Fair use is the right to use copyrighted material without permission or payment under some circumstances. The US copyright act list for factors to help determine to use fair use such as: the purpose character of the use, the nature of the copyrighted work, the effect of the market, and the amount of substantiality. The possible ethical and legal implications of using these photos is when public view can be photographed, but private places require consent. The legal and ethical issues to keep in mind hen using social media and thus is ensure your research profile is raised for all the right reasons, not the wrong ones. The key is to remember that all the laws, policies and social rules that apply in real life also apply on the internet. These issues can be avoided on the internet if you simply exercise precautions. Follow rules from your everyday life, such as not sharing private information with strangers or stealing media from a store. The Internet is a powerful tool that can improve the overall quality of your life if used ethically and legally.

SUV Instability Essay -- essays research papers

The Instability of Sport Utility Vehicles As the ambulance slowly pulls away from the accident, a police officer stops to ponder how different this crash was from all the others in which a Sport Utility Vehicle was involved. He realizes it is no different at all. SUVs are the leaders in rollover crashes in the United States which includes all vehicles of make and model. They have been around for an extremely long time but, so have their problems. However, there were no problems actually documented due to the incredible instability of the cars during the first time period in which SUVs were created. Although extremely popular and useful, Sport Utility Vehicles are extremely dangerous and highly susceptible to roll over in sharp turns and high speeds. Reasons for such crashes include things like high ranking executives ignoring engineers’ warnings about the potential hazard of the vehicles, and high speeds mixing with sharp turns. Also, over- and/or under- inflated tires on a top-heavy, high-centered vehicle. Sport Utility Vehicles are extremely popular. A few reasons are for their all-terrain capabilities, the feeling of safety people have while their driving them, and their seating capacity. However, it is also for these reasons they are unstable. The false feeling of safety leads people to be careless while driving them, and/or leads people to feel â€Å"in charge† of the road thereby creating a higher chance of an accident or rollover. The history of the Sport Utility Vehicle and its unique problems with rolling over in high speed fast reaction situations starts almost at the beginning of the car. According to John D. Pietro, the Suburban was â€Å"[i]ntroduced way back in 1936, the Chevrolet (and GMC) Suburban was based on a commercial panel truck, but instead of having a huge, windowless cargo area there was a large passenger compartment† (The History). The early makers of General Motor Company, (GMC), saw potential in building a vehicle which could carry more people and still be useful in big jobs such as construction. GMC was the â€Å"first† company to build an SUV. The title of the â€Å"first SUV and/or high capacity vehicle maker†, however, is still up for debate. Such a part in the debate is â€Å"[i]n 1934, the name was shortened to "Westchester Suburban" and Dodge was selling them to the army† (The ... ... or under inflated tires on a top heavy, high centered vehicle. All these combined with the everyday hazards of normal driving in traffic or high stress situations create a large potential for fatalistic and harm causing incidents. Work Cited: Dipietrom, John. A Chevrolet/GMC/Suburban History. 6 Dec. 2001. 17 Oct. 2002 Grimaldi, James V., and Cindy Skrzycki. â€Å"SUV instability led to Ford advising low tire pressure.† ChicagoSuntimes.com. 21 Aug. 2000. 25 Sept., 2002 Healey, James R.. â€Å"Crash study ranks deadly vehicles† USA Today 23 Oct. 2000: 34 The History Of The Suburban, 2 June 2000. 17 Oct. 2002 Lisante, Joan E. â€Å"Explorer Goes on Trial.† ConsumerAffairs.com. 8 Jan. 2001. 25 Sept., 2002. Pittle, R. David. â€Å"Consumer Reports Responds to Mitsubishi Statements Regarding Its Tests of the 2001 Mitsubishi Montero Limited.† Consumersunion.com. 21 June 2001.25 Sept. 2002 Solomon, David. Nutz and Boltz Automotive Survival Guide. Chicago: Contemporary Books, 1997 SUVrollovernews.com. 17 Oct., 2002 â€Å"SUVs: Escalating Risks On The Highways,† SUVSafety.org. 25 Sept., 2002. Van Sickle, Dave. 2002 New Cars and Trucks. Heathrow, Florida: AAA Publishing, 2002.

Continue to Fund NASA

The wreckage of the ship and the remains of her seven crew members were strewn all across Texas and parts of Louisiana. Even the most staunch NASA believers contemplated their support for the agency as fire rained from the sky. It had been nearly 17 years since the last fatal disaster of the Challenger explosion, and this served as another frightening reminder that space travel till is not safe.The incident caused the question that everyone asked themselves that day: Is the journey Of space travel and exploration worth the sacrifice of human lives? This line of thinking has ultimately lead to the debate over whether we, as American tax payers, should continue to fund NASA in its mission to explore and understand the universe. I propose that NASA is not only an important part of our government, but an absolute critical piece of our development as a human species. We are a race destined for the stars, and the formation of agencies like NASA were the first steps to that end.To better un derstand NASA, we have to look at the agency from its inception. NASA was essentially born out of fear of Soviet space superiority. On October 4, 1957 the Soviet Union launch the worlds first artificial satellite into space by the name of Sputnik (Gerber, Lanais). As a direct result, almost exactly one year later NASA was formed with 8,000 employees and a 1 00 million dollar budget. The initial goal of NASA was to make up lost ground on the Soviets in the space race, but on May 25, 1961 President John F Kennedy gave NASA its prime directive: put a man on the moon and bring him back feely before the end of the decade.With an astonishing pace and efficiency, that goal was achieve on July 20, 1969 when Neil Armstrong took his first steps on the moon and gave his famous â€Å"One Small Step for Man† speech. At that time, the whole country was behind NASA and its mission. The very act of putting a man on the moon changed our society in many ways. Man was no longer bound to the Ear th, and it changed our perception of the universe. Exploration of space and the stars seemed within our grasp. It looked like only a matter of time before the common man would be colonizing the moon. Fast forward almost forty years later and we find that Man has not been back since.The notion that we were able to send a man to the moon in eight years, but spend the next forty idly by on Earth and our low orbit space stations does not sit well with some. And, if you are just looking at the small picture of manned space travel, it would seem that NASA is moving at a snails pace. Since the last moon landing, Man has not moved an inch past our low orbit space stations. When looking at faults, there are many to be found as to why this has occurred. The first thing we can look at is the faltered support NASA received from our entry in the past few decades.When Americans started dying for the cause, we all slowly started losing our taste for space travel. This also occurred when we realize d the high cost of sending man into space. The public does not see the benefits of sending a man to the moon again, as the â€Å"been there, done that† mentality has prevailed. This is especially apparent as of late when Obama just recently canceled the Constellation Program, which aimed at getting a man back on the moon by 2020 (Atkinson). The ultimate goal was to start towards building a lunar base from which we could launch other space sessions from.Yet, even though we had already spent 9 billion dollars on the project, it was axed. NASA was cited as â€Å"over budget, behind schedule, and lacking in innovation due to a failure to invest in critical new technologies. † Instead, NASA was urged to invest and inspire the centralization of space flight (Belton). This comes about because the space shuttle fleet will be retiring this year, and the US will be entirely reliant on the Russian space agency to ferry our astronauts to the International Space Station for the nex t few years. It is suggested that spurring growth in this sector will achieveBeam's angle of creating jobs and will be better economically than sending our money to Russia. While I find the centralization of space flight a step in a good direction, I believe the cancellation of the Constellation program shows an enormous lack of foresight on the Obama administration's part. While this move harkens back to when the government spurred growth in commercial aviation sector by use of the Airmail initiative (Simmers 2), one must realize that the money is just not there yet for commercial study and exploration.The projects NASA have undertaken have required massive budgets with usually very little monetary return. This is not necessarily the arena for private industry, who have a bottom line to worry about. There has been much outcry as to the cost of supporting NASA through public funding. This year Anna's budget actually increased 6% to just under 18 billion dollars, which to some, are n ot being spent wisely. It is unfortunately true that NASA has become the government agency that nobody wanted it to be: big, bloated, inefficient and expensive.It seems it has fallen into the pit that most other government agencies have. For proof of this e can look at Anna's latest Mars rover project, the Mars Science Laboratory (MS). The rover was supposed to launch near the end of 2009 and now has been delayed (twice) to 201 1 (Chance). The budget for this project was approved at 1. 6 billion but now is projected to surpass 2. 2 billion by launch. Even if you look at Anna's more recent success stories the public has been asking â€Å"is it worth it? ‘ The Mars rovers Spirit and Opportunity launched in 2003 and were expected to last only 6 months.Six years later and we find they are still operating on Mars and sending back data. At a total cost of -? 944 million for a six year mission, you could say that's a bargain (Chivies). Yet, there are many who wonder how soil samples and weather patterns on Mars help us when there many more issues down on Earth that need attention. Some have urged for the slashing and outright abolishment of NASA in favor of shifting its budget to other social programs like well fare, national health care or education.While I am not debating the whether or not these programs need more funding, I am stating that diminishing Anna's budget and overall presence would be a huge blow to the development of the IIS and he human race as a whole. When looking at the overall governmental spending budget, NASA is only a drop in the bucket, totaling only less than 1% (Change). Compare that to the height of the Apollo missions that took 5% of the budget, it shows that today's program is affordable. The national defense budget is nearly 40 times that of Anna's.While NASA does not directly work towards the hyphenation of space (that is the Air Force's domain), maintaining space superiority does lend to our country's defense. One can only imagi ne if Russia or China gains the upper hand. Regardless, the minute anis we might see by diverting Anna's funding elsewhere would be greatly outweighed by the detrimental effects this would have on our country and perhaps the world. So far you might say there haven't been many pro's for NASA that have been presented. The fruits of Anna's labors really fall into two categories: tangible and intangible.The intangible gifts that NASA has given us are really the hardest to defend as they may not directly benefit us. For instance, NASA has discovered more than 300 explants (planets orbiting stars outside our solar system) and are still finding new and better ways to detect them Cowmen). They recent launched the Keeper space telescope that will aid us in finding even more explants. The knowledge that there are definitively more planets outside our solar system, while not surprising, does nothing for us now and helps no one at the moment.Yet, the information we might glean from these explan ts may perhaps unlock how planets are formed in our universe; and may even give a glimpse into how life is formed. One cannot put a price tag on expanding the human understanding of the universe. But, knowing how life or planets are formed do not help the starving or the dying. For those who do not care that Uranus has 1000 MPH wind speeds or that at the center of every galaxy there may be a super massive black hole; we must look at the direct and tangible presents that NASA has bestowed on our society.Many, many innovative technologies have been directly and indirectly created by NASA is pursuit of its goals. If you get lost in the woods and your GAPS leads you back to safety; you can thank NASA for that. If MR. scan catches the early stages of cancer and you get to live a full life because of it, you can thank NASA (Change 2). If your fire alarm goes off and you can get out of your souse before it is engulfed in flames; again, you can thank NASA. If you have an ear thermometer, ce ll phone, satellite TV or cordless drill; you can thank in whole or in part, NASA.The technologies NASA has given the world has not only made life easier, but has saved countless lives as well. Let's not forgot Anna's enormous contributions to meteorology either, which have not only saved lives but have help the agricultural sector as well. All these things we may not have come about if NASA hadn't help create them as a means to their end. If all of Anna's contributions to humanity have not swayed you than reaps nothing will. You must take into account this though; that the fate of the entire world and the human race may be on Nanas shoulders.I'm sure you have all seen movies like Armageddon and Deep Impact, and believable or not these Earth striking comets are a very real possibility. The only way we will have fair warning if this comes to pass will be through the efforts of agencies like NASA. The only organizations even considering the possibilities and contingency plans are thos e like NASA This is not fear mongering either; the widely accepted notion that Earth has been hit by a comet before exulting in the extinction of species like the dinosaurs is proof enough that it is possible.It may very well be that one day NASA saves the Earth from destruction, and We will breath sigh of relief that we kept them around. When its all said and done, we need NASA. They have given us so much in the way of knowledge and tech analogical advancements that we shouldn't turn our backs on them now. Granted, they are not perfect and do have many glaring flaws. Perhaps they need a restructuring or new leadership to get them back on the path. The fact remains that we are indebted to NASA for eloping us grow technologically and as humans looking up wide eyed at the sky.

A teaching assistant work Essay

A teaching assistant works alongside a class teacher in a primary or secondary school. All over Europe, they have different names, such as : ‘aides’, ‘classroom assistants’, ‘learning support assistant’, but the moment the most common one is the one used at the beginning of the sentence.(Study Topic 1) In present, their role is extremely important, and it is hard to imagine things as easily as they run now without their help, especially because there is a big deficit in the number of teachers in primary schools. Skilled teaching assistant bring a very valuable contribution to pupils achievement within the learning environment. Unfortunately I started working in a school later than I should have, but I feel as every experience I’ve been through led me to this. I volunteer as teaching assistant 3 days a week, and in the rest of the time I look after two children, aged 9 and 5 years old, that attend the school I work in. My job description involves certain things, such as assisting the teacher by supporting the pupils during the teaching of the curriculum and always working under the direction of the class teacher. Because I am all the time surrounded by children, I can assist the children and understand their learning needs.(K.U 1.1) My prior job inside the classroom is to listen to the children, respect and value them. Even though I haven’t been working for too long with them, the pupils in my classroom already gained respect and confidence in me, and I can see how slowly, with my help and of course, the teacher’s , they are gaining the sense of independence, which is extremely important for a child developing. I’m helping by ensuring they have access to the curriculum at all the times, and by using plenty of praise and rewards. I make sure that all the children participate fully in every lesson, by reminding them of teaching points made by teacher and help them organise and participate in appropriate play activities or games. Most of the times I’m working with pupils in Year 3, but sometimes I’m in Foundation Stage. In the Year 3 (7-8 years), I encourage the pupils to work independently when the case and to try to manage their own reading. I’m also always encouraging them to use the library independently, as I am with the pupils in Foundation Stage, which need to be encouraged to develop their independent learning skills. They have to learn to take turns and speak and follow simple written instructions. I need to make sure that the pupils are able to make choices about books and to persuade them to learn independently. In both cases I am always trying to teach the pupils to use information from various sources and to complete all tasks set in a given time. I have to be aware at all the times of the school’s policies, for example in the case of children protection, the school has a member of the staff who is responsible for child protection matters, a Child Protection Policy and certain procedures to deal with any child protection issues arising(K.U 1.2). Another important matter that I must always keep in mind are the policies regarding bullying, as unfortunately, is a very common problem in schools all over the world. In order to provide support for the school, I must attend all the staff meetings and training sessions and to make sure that I’m in constant process of acquiring the full range of skills and knowledge needed to satisfy job requirements, especially as I come from a foreign country. It is also very important that I, as a teaching assistant, I understand my roles and responsibilities in relation to school’s policies and insist that the pupils conform to the standards detailed in the school’s policy in behaviour, and if necessary, take measures to isolate (conform the policy of behaviour) a disruptive child from the rest of the class. As stated in the title, my most important role is to provide support for the teacher, and a very important way of doing that is by participating in meetings with parents and carers, where I have to listen, support and  discuss issues sensitively with them, whilst providing them an accurate feedback (K.U 1.7) Participating at these meeting is a real delight, as I can analyse the other teachers and teaching assistants and I can improve, as a teaching assistant. One of my jobs is to listen what the children have to say. ‘Pupils can provide valuable feedback so we do need to invite them to tell us what they think.’ (E111 Reader 1, Chapter 4, My history of helpers). So far, the feedback I have received from the pupils has been very helpful, even though in certain moments I’ve been disappointed by what I heard. Thanks to this and also to the feedback received from the colleagues, I was able to realise where I have to improve. (K.S 4.3) I have to help the teacher plan the weekly programme and sometimes , I have to supervise the class and maintain good order and keep the pupils on the task. I have to promote the home school partnership and to ensure an appropriate learning environment. At the moment I am dealing directly with 2 teachers, offering them full support any time when required. Luckily, they are aware of the fact that between us it’s a co-dependent relationship, where I need them and they need me. (P.S 3.3) all the time I am in direct contact with the other professionals from the school and mostly with the other teaching assistants. Every afternoon I have to set out , prepare and tidy the equipment. During classes, I must monitor and evaluate pupil’s responses to learning activities and I must provide accurate feedback and reports to the teacher. In order to provide support for the curriculum, the school got me involved in the Information and Communication Technology (ICT ) area, even though the teachers I work with are computer literate, but this is a subject that I am very interested in. Every day I must make sure that the equipment is working properly and I must ensure that the teacher has some non-computer work handy in case something goes wrong with the power or with the computers. The past experience is essential when working with children, with special needs or not. Not only that most of the schools are looking for experienced teachers and teaching assistants, but it is very difficult to keep up when not experienced. Fortunately for me, I have a wide experience related to working with children, even though it’s not in United Kingdom. I started working part time in a kindergarten when I was 14 years old, and even though my attributions weren’t so many in the beginning, it really helped me understand the way children develop and sometimes I was able to see the world from their point of view. By the time I was 18 I was working full time, one on one with the classroom teacher. Kindergarten is a very important experience as it can be considered the child’s first experience in school, and I tried to help them get the most of it. In the same time I’ve been working as a babysitter in my spare time, and my most important experience was volunteering in a centre for children with special needs. First of all I learned that it is important to listen to what children have to say, even without asking, and to respect their opinion. I think it’s amazing how children learn from constructive play. One of the most important things I did with the children in the past was helping them learn how to resolve their problems and improve their social skills, and this is one of the things I’m still doing, I’m always trying to help the pupils gain confidence and developing. Working as a waitress helped me gain my own confidence while working with the other people. Just like in my previous jobs, I am working in a team, along two other teachers directly, but also with the secretary. According to Belbin, there are nine different roles which team members play are based on their personalities, ways of thinking: completer/finisher, coordinator, implementer, monitor/evaluator, plant, resource investigator, shaper. specialist, team worker. (Nigel Belbin, Belbin Reports). In my case, I am definitely a team worker, with strict responsibilities. Although I would like to say that I am 100% effective in school, the truth is that I have my own strengths and weaknesses that impact my  effectiveness. Unfortunately, I have a big disadvantage, as the school system in United Kingdom is new to me, but I’m willing to develop and learn as much as I can. The first thing I am doing is to have a good attitude and take initiative whenever I can. I have to improve my skills, and one of the most important one is the communication skill. I’ll be more effective in my role if I’ll learn first of all to be a good listener and if I’ll be careful with my writing skills as well (emails, messages). Even though at the moment it is not absolutely necessary, I have to work on my leadership skills. â€Å"Leadership is the art of getting someone else to do something you want done because he wants to do it.†Ã¢â‚¬â€œ Dwight D. Eisenhower Developing my skills in order to improve my effectiveness is a challenge for me, just like working in British school is. I come from a country where the style of teaching is very strict and rigid, and classes are very formal. At first, I found it difficult to adapt, but at the moment I think being able to compare the two styles of teaching is going to help me improve in front of the pupils. Unfortunately, most of the time the training needs of the non-teaching staff are neglected. â€Å"They are seldom invited to participate in staff meetings or training events, but they can be asked to do cleaning or redecorating during the time set aside for other people’s development.† .(Action Research for Inclusive Education: Changing places, changing practice, changing minds, Forging and Strengthening Alliances, pg 49. ) It’s not the case for me, though, as I have been very well received by all the staff members and the school itself is extremely supportive, trying to help me develop as much as I can. References †¢ The Open University (2005) E111 Supporting Learning in Primary Schools, Study Topic 1; †¢ School Policy of Behaviour; †¢ The Open University (2005) E111 Reader 1, Chapter 4, My history of helpers; †¢ Nigel Belbin, Belbin Reports; †¢ Action Research for Inclusive Education: Changing places, changing practice, changing minds, Forging and Strengthening Alliances, pg 49

Atticus FInch Character Analysis Essay Example

Atticus FInch Character Analysis Essay Example Atticus FInch Character Analysis Paper Atticus FInch Character Analysis Paper Only Man Of His Kind The main characters in Harper Lees To Kill A Mockingbird are Scout and Jem but their father Atticus finch is the character the reader should care about the most. Atticus is a great father in many ways, he is loyal, he teaches his children by example and he always does what is right. Because of his age, he has lived through many experiences that have taught him great life lessons that he teaches to his children to help them make the right decisions. The definition of loyalty is: a feeling or attitude of devoted attachment and affection. Jem and Scout are very loyal to their father, they efend him when necessary and they obey every command he gives them. Even after their mother died of a heart attack, Atticus did not give up on his responsibilities in life. He kept up with his Job as a lawyer, he kept up with his bills, groceries, etc, he kept up with everything that was necessary as a single parent. One day Jem and Scout were home alone and wanted to build a snowman but there wasnt enough snow so they dug up some of the yard and molded one out of mud. When Atticus returned home, Jem thought he would be furious but instead, he was impressed with Jems creativity: l didnt know how you were going to do it, but from now on Ill never worry about whatll become of you, son, youll always have an idea (67). Atticus also teaches Jem and Scout to not let what others affect them- mfou Just hold your head high and keep those fists down. No matter what anyone says to you, dont let em get your goat. Try fighting with your head for a change its a good one, even if it does resist learning (76). He is teaches his children that theres always someone that will be Judging you and that you have to keep your head held high and to not stoop down to their level. Walk away and be the bigger person. No matter what obstacles appeared in his life, he always found ways to overcome them and do what was best for his children. Life lessons are probably the most important things that Atticus teaches his children. He teaches them that they are always good enough no matter what anyone tells them. When Atticus sister otherwise known as Aunt Alexandra comes into town, she tries to change scout into less of a tomboy and more of a lady: He said there were already enough sunbeams in the family and to go about my business, he didnt mind me much the way I was(86). Atticus says that Scout is Just ine the way she is and he doesnt want what Aunt Alexandra says to affect the way Scout feels about herself. He also teaches them to always keep your head up and to not let what others say affect you. Mrs. Dubose is a mean woman that doesnt agree with some of Atticus choices and she is always rude and Judgemental to Atticus, Jem and Scout but everyday Atticus decides to be the bigger person: When the three of us came to the house, Atticus would sweep off his hat, wave gallantly to her and say, Good evening, Mrs. Dubose! You look like a picture this evening. I never heard Atticus say like a picture of what. He would tell her the courthouse news, and would say he hoped with all his heart shed have a good day tomorrow. He would return his hat to his head, swing me to his shoulders in her very presence, and we would go home in the twilight. It was times like these when I thought my father, who hated guns and had never been to any wars, was the bravest man who ever lived(95). This and it will always make you look better. The most valuable characteristic that applies to Atticus Finch is that he always does what is right. Atticus believes that you must take a step in someone elses shoes before you Judge them- mfou never really nderstand a person until you consider things from his point of view; until you climb into his skin and walk around in it (30). Everyone has their own personal issues in their life, and no one has the right to Judge them based on whats on the outside. Atticus believes that is the right thing to do in every situation. Another thing that Atticus believes is the right thing to do is to never hit his children: Atticus aint ever whipped me since I can remember and I wanta keep it that way (90). Around the time period that To Kill a Mockingbird was written, it was very common for parents to hit their children when they misbehaved. Atticus believed that that was an unfair, useless punishment and used different discipline methods instead. The main reason that Atticus Finch is considered a person that always does what is right no matter what is the fact that he stood up for Tom Robinson, a black man that was accused of raping a white female: And Tom Robinson now sits before you having taken the oath with the only good hand he possesses his RIGHT. I have nothing but pity in my heart for the chief witness for the State. She is the victim of cruel poverty and ignorance. But my pity does not extend so far as to her putting a mans life at stake, hich she has done in an effort to get rid of her own guilt(204). No matter what the situation is, Atticus always does what is right and stands up for others and puts other peoples needs in front of his own. Because Atticus is such an amazing person in Maycomb, he is well known and is respected by many. Although, there are some people that have no respect such as Mayella Ewells husband Bob Ewell: Jem see if you can stand in Bob Ewells shoes a minute. I destroyed his last shred of credibility at that trial, if he had any to begin with. The man had to have some kind of comeback, his kind always does. So if spitting in my face and threatening me saved Mayella Ewell one extra beating, thats something Ill gladly take. He had to take it out on somebody and Id rather it be me than that household full of children out there(231). Bob is upset with Atticus because he stood up for Tom Robinson, the man that supposedly raped his wife. Throughout the whole book, Atticus always respects people that respect him and he always puts their needs ahead of his as well as not following the people of Maycomb by respecting negros and treating them all equally, making Atticus Finch an overall amazing character in To Kill a Mockingbird.

Exam questions Essay Example | Topics and Well Written Essays - 3000 words

Exam questions - Essay Example Although it may be tempting to view US foreign aid in the post-war era as a type of benevolent gifting to the lesser developed regions of the globe, the fact of the matter is that each and every foreign aid decision in means by which loans, foreign direct investment, trade preference, or need was directed had a definitive purpose and goal in mind. As a result of the Second World War, the United States was placed in a unique position of authority in a newly differentiated bipolar global system. Undisputed dominance within the Pacific allowed the United States to extend trade to regions of the world that it had not fully integrated with previously. The presence of United States military personnel on outposts as diverse as Guam, Gibraltar, Cyprus, Norway, and a litany of others allowed for the formation of the new empire in which the United States would come head-to-head for a period of approximately 40 years with the Soviet Union. Within such a dynamic and such a level of understanding , the rationale and motivation for engaging in the Marshall Plan is readily seen. Again, although the Marshall plan has been incorrectly viewed by many historical sources as merely a means to rebuild Europe after the devastation of war, the ulterior motive that drove this was twofold. The first reason why the United States actively engaged in the Marshall plan was as a means to rebuild the economies of Europe that had been so devastated by the result of World War II. Although the Marshall plan called for unimaginable levels of foreign aid to be given to the governments of Western Europe, this level of money, although unprecedented, was seen, by and large, as a type of investment. Although the United States emerged from World War II is the most powerful nation on earth, it nonetheless required robust economies in order to trade with and derive economic benefit. Secondarily, the Marshall plan was instituted as a means of providing a solid bulwark against the encroachment and seemingly never-ending advance the Soviet Union was making into central and parts of southern Europe. Whereas the old dictum is true that it is impossible to buy your friends, the United States attempted to do just this, surprisingly successfully, by instituting a liberal policy of economic development within the shattered shell of a war ravaged Europe. After the collapse of the Soviet Union and the conclusion of the Cold War era, the United States approach to aid remained necessarily concentric upon trade, interests, and strategic rivalry. In such a way, even a cursory review of the level and extent to which the United States utilized foreign aid reveals a situation in which aid is invariably utilized as a leverage point. However, it must not be understood that the United States foreign aid is divisible into a single category. Rather, this analysis will briefly engage with some of the key functions and affects the different types of aid and appropriations had with regards to how developing nations have been affected as well as the key limitations in which such programs necessarily espoused. The second of these aid programs which will herein be discussed is known collectively as the Four Point Program. Instituted under Pres. Harry Truman, the four-point program was actually a reaction to social and aid programs that the Soviet Union had extensively developed around the world. As a function of showcasing and power of the Soviet ideal, the Soviet Union ridiculed the Western capitalist nations for

Marketing Plan for It's popcorn time Essay Example | Topics and Well Written Essays - 750 words

Marketing Plan for It's popcorn time - Essay Example To materialize the marketing vision, IPT needs to evolve strategic marketing plans which are crucial part of promoting products and services of an organization. The market plans are focused around Porter’s 4Ps (product, prices, place and promotion) and a good market strategy always takes these points on a priority basis. It is equally important that while planning appropriate market strategy, proper use of SWOT (strengths, weakness, opportunities and threats) analysis is taken up. Awareness of strengths and weaknesses in the company’s resources facilitate and match the opportunities and threats so as to provide a competitive edge to their rivals. SWOT analysis is an important tool to up grade internal strengths of the company to meet the external opportunities and exploit them in a manner that would provide the companies with cutting edge advantage over their rivals. Franchising has become a very important tool of expanding business globally and helps maintain an edge over their competitors. In the recent times, internet has redefined the communication with its far reaching implications and has become one of the most important parts of any business strategy. With so much choice in the open market, the updated and informed website gives the unique advantages of the products and their usefulness to draw in new customers while keeping the old. The customer is always interested in the end result of his purchase so he needs to be shown the extra benefits that he would be getting on the purchase! The feedbacks give the company opportunity to keep up with the constantly changing requirements of the consumers. The fundamental principle of marketing is to promote a committed clientele through quality goods and services. It is for this purpose that market strategies of big business houses and corporate bodies try to promote their goods and